Strategic Use of Bundling for Reducing Consumers’ Perceived Risk Associated with the Purchase of New High-Tech Products

By Shikhar Sarin, Trina Sego, Nataporn Chanvarasuth. 2003

147 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bbbb2cc5a7083531605210ba8ce540deb1e584b1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Pouyan Esmaeilzadeh

In Marketing

1. Christopher Han-Kie Gan
2. Michael D. Clemes
3. Pouyan Esmaeilzadeh

In Sociology and Political Science

1. Christopher Han-Kie Gan
2. Michael D. Clemes
3. Hangjung Zo
4. Jieun Yu
5. Pouyan Esmaeilzadeh
6. Munkee Choi
7. Donghee Don Shin

Citations in the corpus

• Use of AI-based tools for healthcare purposes: a survey study from consumers’ perspectives (2020, background): “Sarin, Sego [17] barriers The degree to which an individual feels that AI devices may reduce human aspects of relations in the treatment process.”
• A logit analysis of electronic banking in New Zealand (2006, background): “In the context of electronic banking, Sathye (1999) and Polatoglu and Ekin (2001) empirically supported the idea that consumer knowledge had an affect on electronic banking adoption.”
• User acceptance of wearable devices: An extended perspective of perceived value (2016, background): “Sarin et al. (2003) suggested that customers perceive the decision to purchase new high-tech products as risky because these products and their industries exhibit pervasive technological and market uncertainties.”