Marketing Research Within a Changing Information Environment

By Joseph F. Hair, R. Bush, D. Ortinau. 2003

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Production and supply network strategies within the fashion industry (2015, methodology): “Moreover, the Kaiser-Meyer-Olin (KMO) index and the Barlett test of sphericity were used to verify the adequacy of the factor analysis (Hair et al., 2008).”
Renewable energy technology acceptance in Peninsular Malaysia (2016, background): “All fit indices suggest that the covariance structure constructed in the substantive model fits the data acceptably (according to the Hair et al. (2003) acceptable fit thresholds, which are given in”
The Determinants of Consumers' Attitude towards Advertising/LES DÉTERMINANTS DE L'ATTITUDE DES CONSOMMATEURS ENVERS LA PUBLICITÉ (2010, methodology): “Multiple regression analysis is defined as “a statistical technique which analyzes the linear relationships between a dependent variable and multiple independent variables by estimating coefficients for the equation for a straight line” (Hair et al., 2004, p.578).”
Evaluating Factors Influencing Consumer Satisfaction towards Online Shopping in China (2012, methodology): “Thus, discriminant validity of this research was concluded (Hair et al., 2006).”