Evaluating Factors Influencing Consumer Satisfaction towards Online Shopping in China
By Xiao-Bing Guo, Kwek Choon Ling, Min Liu. 2012
207 citations recorded by the source corpus.
With the development of Internet, online shopping is developing rapidly in China as a new way for shopping. Therefore, it is important for this research paper to identify the determinants of consumer satisfaction towards online shopping in China. A total of 350 online shoppers in China had participated in this research. The findings revealed that website design, security, information quality, payment method, e-service quality, product quality, product variety and delivery service are positively related to consumer satisfaction towards online shopping in China.
Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/e19dfdd85b9431dc3c45a872bf375e95bc1a20a7
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In Information Systems and Management
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- The Relationship among Product Risk, Perceived Satisfaction and Purchase Intentions for Online Shopping (2020, background): “In an online business, customer satisfaction is a key factor for productivity (Guo et al. 2012).”