Explicating the privacy paradox: A qualitative inquiry of online shopping consumers

By Ruwan Bandara, Mário Fernando, Shahriar Akter. 2020

121 citations recorded by the source corpus.

Abstract Online consumers often voice discontent and concern over their privacy and yet fail to take adequate precautions. Nor do they abstain from disclosing information. This study aims to explore this phenomenon which is known as the privacy paradox. Based on semi-structured interviews with online shopping consumers and thematic analysis of data, this paper illuminates the privacy paradox using three themes: psychological distance of privacy, perceived social contracts of privacy, and learned helplessness and privacy empowerment. Our findings contribute to the privacy paradox discourse and provide several implications for consumers, online retailers, and policymakers.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bab55ce1491825f7c5999f7cdc4ce775217f5b73

Citations in the corpus

• Managing the effectiveness of e-commerce platforms in a pandemic (2020, unknown): “The literature also indicates that online customer information is collected and tracked for data-driven marketing efforts but are inadequately safeguarded (Bandara et al., 2020).”