Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies

By S. Dutta, Chris Pullig. 2011

323 citations recorded by the source corpus.

Subfields: Communication, Literature and Literary Theory, Statistical and Nonlinear Physics

View Paper: https://www.semanticscholar.org/paper/bab3e2e3e5642e22e9535d4ed4b3b83bbf3d4590

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In Literature and Literary Theory

1. Joseph F. Rocereto
2. Marina Puzakova
3. Hyokjin Kwak

Citations in the corpus

• When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings (2013, background): “…their perceptions of the stability of a negative brand performance suggest that not all firm response strategies are equally effective in managing consumers’ negative evaluations of humanized brands’ product wrongdoings (Chen, Ganesan, and Liu 2009; Dawar and Pillutla 2000; Dutta and Pullig 2011).”
• Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident (2016, unknown): “Researchers may, in particular, draw on experimental designs as found in the product-harm crisis literature (e.g. Cleeren et al., 2008; Dutta & Pullig, 2011).”