Franchising as a plural system: A risk-based explanation☆
By T. Bürkle, Thorsten Posselt. 2008
132 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/ba7cc3b52ce38733228a54de145f79a76a199943
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In Economics and Econometrics
In Strategy and Management
Citations in the corpus
- An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction (2011, background): “Franchisee perceptions of the benefits of franchising lie in the proven concept and system (Bürkle and Posselt 2008).”