The somatic marker framework as a neurological theory of decision-making: Review, conceptual comparisons, and future neuroeconomics research

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Functional magnetic resonance imaging in consumer research: A review and application (2011, methodology): “Here, existing neurological theories (e.g., somatic marker theory) can assist in building sound theoretical models based on fMRI data (Reimann & Bechara, 2010).”
Attention, emotions and cause-related marketing effectiveness (2015, unknown): “Different magnitudes of such unbalanced states may create an overall positive or negative response that triggers a type of “go” or “stop” signal to help in decision-making (Reimann and Bechara, 2010).”
The contribution of neuroscience to consumer research: A conceptual framework and empirical review (2013, background): “The role of emotions in decision-making has been further explained through neurological and cognitive frameworks such as the somatic marker the- ory (Reimann & Bechara, 2010).”