Guests' pro-environmental decision-making process: broadening the norm activation framework in a lodging context.

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The value–belief–emotion–norm model: investigating customers’ eco-friendly behavior (2017, background): “According to Bissing-Olson, Fielding, and Iyer (2016) and Han et al. (2015), if individuals think that something they will do is environmentally valued, they are likely to anticipate a feeling of pride about the behavior.”
Consequences of psychological benefits of using eco-friendly services in the context of drone food delivery services (2019, result): “These results are consistent with prior research (e.g. Han et al., 2015; Piçarra & Giger, 2018), suggesting that the importance of anticipated emotions in explaining consumer behavior.”
Influence of brand experience on customer inspiration and pro-environmental intention (2020, background): “…& Kim, 2015); personal norm and desire (Han & Yoon, 2015); environmental concern (Untaru et al., 2016); moral norm, subjective norm and emotions (Han et al., 2015); attitude toward water conservation and water conservation activity at home (Untaru et al., 2016); brand attributes, such as…”