The double-edged sword of legitimacy in base-of-the-pyramid markets

By Geoffrey M. Kistruck, Justin W. Webb, Christopher Sutter, Anastasia V. G. Bailey. 2015

165 citations recorded by the source corpus.

Subfields: Accounting, Business and International Management, Economics and Econometrics

View Paper: https://www.semanticscholar.org/paper/b740756ed87c7a3b5a8e102e671153fd658ebe19

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Accounting

  1. M. Shahid
  2. Colin Williams
  3. Álvaro Martínez
  4. Yong Wang

In Business and International Management

  1. M. Shahid
  2. A. Efendic
  3. A. Martinez-Perez
  4. Abbi Kedir
  5. Colin Williams

In Economics and Econometrics

  1. M. Shahid
  2. Álvaro Martínez
  3. Colin Williams
  4. David Botchie
  5. A. Efendic
  6. A. Martinez-Perez
  7. Abbi Kedir

Citations in the corpus