Implicit measures of attitudes

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EDITORIAL: ATTITUDES CAN BE MEASURED! BUT WHAT IS AN ATTITUDE? (2007, background): “…these controversies waned in the closing decades of the 20th century (Eagly & Chaiken, 2005), the situation has changed with the recent development of a new class of indirect attitude measures (for reviews, see Fazio & Olson, 2003; Petty, Fazio, & Briñol, in press; Wittenbrink & Schwarz, 2007).”
Why researchers should think "real-time": A cognitive rationale. (2012, background): “Implicit measures of attitudes address this possibility (for overviews see the contributions in Wittenbrink & Schwarz, 2007).”
Understanding relationship quality: theoretical challenges and new tools for assessment (2010, background): “This assumption has been thoroughly repudiated in the literature on social cognition and may account for the dramatic expansion of implicit measures in behavioral and social science in recent years (see Wittenbrink & Schwarz, 2007).”