Visual Marketing: From Attention to Action

By M. Wedel, Rik Pieters. 2007

180 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/b53faeecbf471164d437d9fcde39a1f84da3e4c3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. B. Sparks
2. Ying Wang

In Marketing

1. Ying Wang
2. B. Sparks
3. Jorge Henrique Caldeira de Oliveira
4. Janaina de Moura Engracia Giraldi

Citations in the corpus

• An Eye-Tracking Study of Tourism Photo Stimuli (2016, background): “More relevant to business, attention connects awareness and action, and is linked to the decision-making chain prior to the decision to act (Wedel and Pieters 2012).”
• Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies (2015, background): “Teixeira, Wedel and Pieters (2012) studied the impact of branding activities through the audio-visual representation of brands.”
• Eye Movement Monitoring as a Process Tracing Methodology in Decision Making Research (2011, unknown): “…1999; Pieters, Rosenbergen, & Wedel, 1999; Pieters & Wedel, 2004, 2007; Radach, Lemmer, Vorstius, Heller, & Radach, 2003; Rayner, Miller, & Rotello, 2008; Rayner, Rotello, Stewart, Keir, & Duffy, 2001; Wedel & Pieters, 2000; Wedel, Pieters, & Liechty, 2008; for a review, see Wedel & Pieters, 2008).”