The Buying Brain: Secrets for Selling to the Subconscious Mind

By A. Pradeep. 2010

115 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/b50c67dc9a453a9398262a9adaae1f5db721f1a8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Vinod Venkatraman
2. John A. Clithero
3. Scott A. Huettel
4. Gavan J. Fitzsimons
5. Renaud Lunardo
6. P. Aggarwal
7. Silvia Bellezza
8. A. Brough

Citations in the corpus

• New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences (2012, background): “One popular perception is that neuroimaging data can identify a “buy-button” region in the brain; neuromarketing, then, should simply strive to find products and services that activate this region for consumers (Pradeep, 2010; Renvoisé & Morin, 2007).”