Label Performance and the Willingness to Pay for Fair Trade Coffee: A Cross- National Perspective

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Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes (2015, background): “, 2013), only a few have assessed the consumer trade-offs between Fair Trade and other sustainability labels such as Organic (Basu and Hicks, 2008; Cranfield et al., 2010; De Pelsmacker et al., 2005b; Langen, 2011), or shade grown coffee (Loureiro and Lotade, 2005).”
Emerging versus developed economy consumer willingness to pay for environmentally sustainable food production: a choice experiment approach comparing Indian, Chinese and United Kingdom lamb consumers (2016, background): “, 2014) with scant attention to providing direct cross-country comparisons in an emerging economy context (Basu and Hicks, 2008; Tonsor et al., 2009).”
Food standards, certification, and poverty among coffee farmers in Uganda (2015, background): “For coffee and other tropical products, this also involves consumer perceptions to contribute to improved livelihoods of smallholder farmers (Basu & Hicks, 2008; Elfenbein & McManus, 2010).”