Modelling consumer behaviour
By Wander Jager. 2000
181 citations recorded by the source corpus.
View Paper: https://www.semanticscholar.org/paper/b33b4cbe02fe70c6a624087f4f82a72dcf42932b
How researchers see this paper
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- Joris Aertsens
- K. Mondelaers
- G. Van Huylenbroeck
- J. Aschemann‐Witzel
- Sandra Rousseau
- Krittinee Nuttavuthisit
Citations in the corpus
- Fashions, habits and changing preferences: Simulation of psychological factors affecting market dynamics (2001, unknown): “The consumat approach, is based on a comprehensive conceptual model of consumer behaviour (Figure 2), and as such tries to offer such a meta-theory (e.g. Jager, 2000).”
- Personal determinants of organic food consumption: a review (2009, background): “Also according to Jager (2000) higher uncertainty about the consequences of behaviour, is expected to increase the impact of the subjective norm.”