How habit and satisfaction affects player retention for online gambling
By B. Jolley, R. Mizerski, Doina Olaru. 2006
98 citations recorded by the source corpus.
Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/b2b9e8fed729a8116a90810d370b0ea58d71b3f4
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In Information Systems and Management
In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Gamification and Mobile Marketing Effectiveness (2016, unknown): “Game activity throws off a great deal of data at the individual level (Jolley, Mizerski, and Olaru 2006), and the task of modeling such data is nontrivial.”
- Understanding the psychological process underlying customer satisfaction and retention in a relational service (2009, background): “Second, some recent studies (Seiders et al., 2005; Jolley et al., 2006; Balabanis et al., 2006) uncovered the contingent nature of the relationship, and several moderating effects of customer, relational, and marketplace characteristics have been identified.”
- Analysis of casino online gambling data in relation to behavioural risk markers for high-risk gambling and player protection (2011, background): “Jolley, Mizerski and Olaru ( 2006 ) assessed the effects of past behaviour (habit) on customer satisfaction in the prediction of actual behaviour (retention) using an Internet gambling experiment.”