Experiential and instrumental attitudes: Interaction effect of attitude and subjective norm on recycling intention

By C. Wan, Geoffrey Qiping Shen, Stella Choi. 2017

318 citations recorded by the source corpus.

Prior studies have identified key factors that influence recycling intention. However, these studies rarely pay attention to the interaction of attitude and subjective norm that influences recycling intention. This study applied a conceptual model by extending the Theory of Planned Behavior (TPB) for addressing the gap. The study collected 246 responses through a street survey in Hong Kong. Findings revealed that two interaction terms (i.e., experiential attitude and subjective norm; instrumental attitude and subjective norm) influenced recycling intention. It implies that subjective norm plays a crucial role in motivating recycling behaviors. Moreover, subjective norm could increase the likelihood of recycling for people exhibiting positive experiential attitude, and motivate people who possess limited knowledge on recycling benefits of practicing recycling behaviors. Policy implications were drawn from the findings. Limitations of the study and future research direction were also discussed.

Subfields: Building and Construction, Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/b28e2b7989a33bac89fc67b823a548fc56134ee1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Building and Construction

1. Hung-Lin Chi
2. Izzy Yi Jian
3. Xuan Liu
4. Qiancheng Wang

In Management, Monitoring, Policy and Law

1. Yao-Tian Ma
2. Hung-Lin Chi
3. Hsi-Hsien Wei
4. Izzy Yi Jian
5. Amandeep Dhir
6. Xuan Liu
7. Qiancheng Wang

In Marketing

1. Puneet Kaur
2. Amandeep Dhir
3. Yao-Tian Ma
4. Hung-Lin Chi
5. Hsi-Hsien Wei
6. Izzy Yi Jian
7. Xuan Liu
8. Qiancheng Wang

Citations in the corpus

• Psychological and Demographic Factors Affecting Household Energy-Saving Intentions: A TPB-Based Study in Northwest China (2020, background): “For example, Wan et al. (2017a) found a significant relationship between ATT × SN and recycling intention [46].”
• Drivers of food waste reduction behaviour in the household context (2021, background): “In comparison, recycling is an environmental behaviour (Foon et al., 2020) to reduce the human impacts on society, the economy (Echegaray & Hansstein, 2017), and the environment (Wan et al., 2017).”