The Effectiveness of Product Placement in Video Games

By Zachary Glass. 2007

133 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b1e3e3f9c73500d67b24efba964fdf9691970b94

Citations in the corpus

• Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content (2010, unknown): “The RR to process a message may be determined by its complexity and interactivity (Calvert, Strong, & Gallagher, 2005; Fisch, 2000; Glass, 2007; Lang, 2000; Liu & Shrum, 2009; Nelson, 2002; Nelson, Yaros, & Keum, 2006).”