Passion for entrepreneurship or passion for the product? A conjoint analysis of angel and VC decision-making

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Entrepreneurial Passion: A Review, Synthesis, and Agenda for Future Research (2019, background): “, 2016), probability of investment (Warnick et al., 2018), crowdfunding performance (Oo et al.”
Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study (2020, background): “Researchers and practitioners have argued that a founder's passion is central to attracting investor interest (Bussgang, 2010; Hsu et al., 2014; Landström and Mason, 2016; Li et al., 2017; Mitteness et al., 2012; Pollack et al., 2012; Rose, 2008; Sudek, 2006; Warnick et al., 2018).”
The Use of Signals in New-Venture Financing: A Review and Research Agenda (2021, background): “For example, since entrepreneurial passion may come with potential drawbacks, such as resistance to investors’ advice, openness to feedback has been identified as a critical attribute in interactions with angel investors (Warnick et al., 2018).”
Entrepreneurial mindset: Dispositional beliefs, opportunity beliefs, and entrepreneurial behavior (2021, background): “This framing is consistent with recent research that identified the twofold loci of entrepreneurial passion: passion for entrepreneurship in general, and passion for the product—that is, the opportunity (Warnick et al., 2018).”