Effects of Label Information on Consumer Willingness-to-Pay for Food Attributes

By Zhifeng Gao, Ted C. Schroeder. 2009

293 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Plant Science

View Paper: https://www.semanticscholar.org/paper/b0ac34352ad383e110518eb6f3d110bb9278437d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. N. Olynk
2. C. Wolf
3. G. Tonsor
4. F. Norwood
5. Jayson L. Lusk
6. David L. Ortega

In Marketing

1. N. Olynk
2. C. Wolf
3. G. Tonsor

In Plant Science

1. N. Olynk
2. C. Wolf
3. G. Tonsor
4. Jayson L. Lusk
5. F. Norwood
6. David L. Ortega

Citations in the corpus

• Consumer Willingness to Pay for Livestock Credence Attribute Claim Verification (2010, background): “Olynk, Tonsor, and Wolf WTP for Livestock Credence Attribute Claim Verification 263 Given their comparatively low costs and quick completion times, online surveys are becoming more popular among researchers (Louviere et al., 2008; Gao and Schroeder, 2009).”
• Eco-Premium or Eco-Penalty? Eco-Labels and Quality in the Organic Wine Market (2012, unknown): “Studies by Gao and Schroeder (2009) and Islam, Louviere, and Burke (2007) showed that willingness to pay for a particular attribute varies with the total number of attributes.”