The effects of visual and verbal information on attitudes and purchase intentions in internet shopping

By Minjeong Kim, Sharron J. Lennon. 2008

447 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/b028932b4ddce302fbc11e173d14138963f45af3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Hyejeong Kim
2. Jungmin Yoo
3. Sharron J. Lennon
4. Minjeong Kim
5. Stephen Tagg
6. Fatema Kawaf
7. L. Wu
8. Kyung-A Sun

In Organizational Behavior and Human Resource Management

1. Sharron J. Lennon
2. Stephen Tagg
3. Fatema Kawaf
4. Hyejeong Kim
5. Minjeong Kim
6. L. Wu
7. Kyung-A Sun
8. Jungmin Yoo

Citations in the corpus

• The effects of online product presentation on consumer responses: A mental imagery perspective (2014, background): “Kim and Lennon's (2008) research on visual (picture size) and verbal (amount of product information in text) presentations in online apparel shopping also finds interaction effects between pictures and text.”
• The Influence of Consumer Value-Based Factors on Attitude-Behavioral Intention in Social Commerce: The Differences between High- and Low-Technology Experience Groups (2013, background): “There have been a number of studies in regard to the relationship between attitude and behavioral intention (e.g., Kim & Lennon, 2008) and between values and intention (e.g., MimouniChaabane & Volle, 2010) in social psychology and marketing literature.”
• ‘Instafamous’ – credibility and self-presentation of micro-celebrities on social media (2019, background): “The importance of visual, in association with written, information has been researched by numerous studies (Adelaar, Chang, Lancendorfer, Lee, & Morimoto, 2003; Kim & Lennon, 2008) which argue that visual information enhances the influence of written content.”
• Online shopping environments in fashion shopping: an S-O-R based review (2012, background): “…Method Sample size Sample Source Area of Field Work Independent variables Moderator/ mediator Dependent variable Findings Kim and Lennon (2008), P&M Experiment 145+ 150 Female students Online apparel shopping Visual and verbal information Information processing,…”
• E‐atmosphere, emotional, cognitive, and behavioral responses (2010, background): “), attitude, and response behaviors ( Kim and Lennon, 2008”