Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era

By Maura McAdam. 2004

167 citations recorded by the source corpus.

Subfields: Demography, Management of Technology and Innovation, Marketing

View Paper: https://www.semanticscholar.org/paper/afbfd1d5bb78724815a95a152bb46c3aa9bd2f73

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Demography

1. Margaret Kobia
2. D. Sikalieh

In Management of Technology and Innovation

1. Rosalind Jones
2. Audrey Gilmore
3. Margaret Kobia
4. D. Sikalieh
5. F. Eggers
6. F. Liñán
7. Robert A. Baron
8. Léo‐Paul Dana

In Marketing

1. Can Uslay
2. Margaret Kobia
3. D. Sikalieh

Citations in the corpus

• Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing (2016, background): “Firms in this sector particularly rely upon leveraging additional resources and co-creation of added value through entrepreneurial networks, a central theme of EM identified by researchers (Bjerke & Hultman, 2002; Collinson & Shaw, 2001; Hills & Hultman, 2006).”
• Towards a search for the meaning of entrepreneurship (2010, background): “For instance, Bjerke and Hultman (2002) posit that it is not easy to provide a general picture of the entrepreneurial process.”