Generation Y’s positive and negative eWOM: use of social media and mobile technology

By Tingting Zhang, Behzad Abounia Omran, Cihan Cobanoglu. 2017

219 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/afb58bbed722e898180c9b6fd979f3103dc8a500

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Claudio Vitari
2. Elisabetta Raguseo
3. Raffaele Filieri
4. Rodney Graeme Duffett
5. Ali Abdallah Alalwan

In Organizational Behavior and Human Resource Management

1. Claudio Vitari
2. Elisabetta Raguseo
3. Raffaele Filieri
4. Rodney Graeme Duffett
5. Hanqun Song
6. Jong-Hyeong Kim

In Sociology and Political Science

1. Claudio Vitari
2. Elisabetta Raguseo
3. Raffaele Filieri
4. Rodney Graeme Duffett
5. Ali Abdallah Alalwan
6. Hanqun Song
7. Jong-Hyeong Kim

Citations in the corpus

• Extremely Negative Ratings and Online Consumer Review Helpfulness: The Moderating Role of Product Quality Signals (2020, background): “Travelers and tourists are generally willing to rate and review the products or services they have bought (Zhang, Omran, and Cobanoglu 2017).”
• The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers (2020, background): “Hence, a number of inquiries mandate that additional research should be conducted on YT usage and/or demographic variables [20,25,30,56].”