The Effect of Retail Store Environment on Retailer Performance

By Prof Vikas Kumar, Kiran Karande. 2000

217 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/af1a079dec9673c07fece0d1232709c470161571

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In Marketing

1. Joel E. Collier

Citations in the corpus

• Why the little things matter: Exploring situational influences on customers' self-service technology decisions (2015, background): “The environment in which a transaction takes place, including the functionality of the store layout, can enhance or detract from a consumer's experience (Bitner, 1992) to the extent that store layout can impact the overall performance of the retailer (Kumar & Karande, 2000).”