Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research

By G. Moschis. 2012

165 citations recorded by the source corpus.

Subfields: Marketing, Neuropsychology and Physiological Psychology

View Paper: https://www.semanticscholar.org/paper/ae920b1ceac06669af842d1c1accacc91a50ded5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Rajan Nataraajan
2. Gianluigi Guido
3. Cesare Amatulli

In Neuropsychology and Physiological Psychology

1. Rajan Nataraajan
2. Gianluigi Guido
3. Cesare Amatulli

Citations in the corpus

• Elderly and Internet Banking: An Application of UTAUT2 (2015, background): “4% of the Spanish population was over 50 years old (Eurostat 2013b) with an attractive financial status (Moschis 2012).”
• Luxury purchasing among older consumers: exploring inferences about cognitive Age, status, and style motivations (2015, background): “In particular, Moschis (2012) calls for additional research on all aspects of marketing to this segment, thereby echoing what Nataraajan and Bagozzi (1999) call for at the end of the lastmillennium.”