An international perspectiveon luxury brand and country-of-origin effect

By Gaetano Aiello, Raffaele Donvito, Bruno Godey, D. Pederzoli, Klaus-Peter Wiedmann, Nadine Hennigs, A. Siebels, Priscilla Chan, Junji Tsuchiya, S. Rabino and 4 more. 2009

118 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ad5ed5176c801b75ec9512ac4de937159cbd3611

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In Sociology and Political Science

1. Gaetano Aiello
2. Raffaele Donvito

Citations in the corpus

• Brand and country-of-origin effect on consumers' decision to purchase luxury products☆ (2012, methodology): “This article complements an exploratory phase, conducted from qualitative data gathered previously on this subject (Aiello et al., 2009).”