Gender differences in information search strategies for a Christmas gift
By Michel Laroche, Gad Saad, Mark Cleveland, Elizabeth Browne. 2000
220 citations recorded by the source corpus.
Subfields: Marketing
View Paper: https://www.semanticscholar.org/paper/acefcc704236593201a73951cda7e22ec791e750
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In Marketing
Citations in the corpus
- Determinants and Outcomes of Customers' Use of Self-Service Technology in a Retail Setting (2007, background): “Some researchers have suggested that females generally show higher involvement and more thorough information processing in shopping than do males (Laroche et al. 2000; Laroche et al. 2003).”
- Revisiting gender differences: What we know and what lies ahead☆ (2015, background): “Findings from a field study by Laroche et al. (2000) also conform with the selectivity hypothesis, revealing that females' search process during Christmas shopping was far more complex than males'.”
- Gender differences in brand commitment, impulse buying, and hedonic consumption (2012, unknown): “, 2006);(Laroche et al., 2000).”
- Enjoyment of the Shopping Experience: Impact on Customers' Repatronage Intentions and Gender Influence (2007, background): “…type rather than brand [Minahan and Beverland, 2005]; therefore town centre managers could in the future seek to group stores by type in functional focused ‘hotspots’; also providing clear directions, signage and customer information/advice points within the shopping centre [Laroche et al., 2000].”