Understanding the normalisation of recycling behaviour and its implications for other pro-environmental behaviours: A review of social norms and recycling

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From Waste to Resource: The Trade in Wastes and Global Recycling Economies (2015, background): “It has also sought to identify sustainable lifestyle groups by connecting everyday reported recycling practices to other sustainable behaviours, including energy saving, water consumption and ‘green’ consumption [18, 19, 20].”
Behavioral change for the circular economy: A review with focus on electronic waste management in the EU (2020, background): “In some countries, recycling behavior has become a social norm and people may be stigmatized for not recycling their household waste (Thomas and Sharp, 2013).”
Transforming Consumption: From Decoupling, to Behavior Change, to System Changes for Sustainable Consumption (2015, background): “Even individuals who conceive of themselves as environmentalists and conscious consumers still make unsustainable choices (71, 108).”