An Integrative Framework to Understand How CSR Affects Customer Loyalty through Identification, Emotions and Satisfaction

By Andrea Pérez, I. Rodríguez del Bosque. 2015

236 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ab4efdec7bf087d70a34e574892ef001614def25

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Moazzam Abbas
2. Yongqiang Gao
3. S. Shah

In Organizational Behavior and Human Resource Management

1. Moazzam Abbas
2. Yongqiang Gao
3. S. Shah

In Sociology and Political Science

1. Moazzam Abbas
2. Yongqiang Gao
3. S. Shah

Citations in the corpus

• CSR and Customer Outcomes: The Mediating Role of Customer Engagement (2018, background): “They consider the company as a reliable partner and develop positive feelings for the company [5,22,33] and their dedication towards the company is increased and they become more engaged.”