What factors influence Generation Y’s employee retention in the hospitality industry?: An internal marketing approach

By William D. Frye, Soonhwa Kang, Chang Huh, M. Lee. 2020

154 citations recorded by the source corpus.

Abstract Individuals from Generation Y are entering into the hospitality job market, but little is known about their intention to remain in the hospitality business. The purpose of this study was to examine what factors affect a Generation Y employee’s intention to remain with a hospitality company with respect to internal marketing tactics. Qualtrics, an online survey service company, was used to distribute and collect a self-administered questionnaire survey. A theoretically proposed model was tested using structural equation modeling. The results of this study indicated that “work environment” significantly influence Generation Y employees’ job satisfaction, followed by “empowerment,” “pay,” and “relationships with managers,” which in turn, influences “employee commitment” and “intention to remain in hospitality business.” The implications of the study are discussed.

Subfields: Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/ab32f446229e23aa45a15afc3172507065415e64

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

1. Haemoon Oh
2. Kevin Kam Fung So
3. Hyunsun Kim
4. J. Petrick
5. M. Gallarza
6. Irene Gil

In Tourism, Leisure and Hospitality Management

1. Kevin Kam Fung So
2. J. Petrick
3. M. Gallarza
4. Irene Gil

Citations in the corpus

• What Makes Airbnb Experiences Enjoyable? The Effects of Environmental Stimuli on Perceived Enjoyment and Repurchase Intention (2020, background): “Its panels consist of more than 95 million people around the world (Frye et al. 2019).”