The Role of Self- and Functional Congruity in Cruising Intentions

By Kam Hung, J. Petrick. 2011

113 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Transportation

View Paper: https://www.semanticscholar.org/paper/ab2bfa7ee369c48dac5dae80ae34cf7d66b29566

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. S. Sop
2. N. Kozak
3. Liang Tang
4. Juhee Kang
5. Ju Yup Lee
6. Fang Liu
7. Dila Maghrifani
8. J. Sneddon

In Sociology and Political Science

1. N. Kozak
2. S. Sop
3. Liang Tang
4. Juhee Kang
5. Ju Yup Lee
6. Fang Liu
7. Dila Maghrifani
8. J. Sneddon

In Transportation

1. Dila Maghrifani
2. Lin Lu
3. Liang Tang
4. S. Sop
5. Hongmei Zhang
6. Liping A. Cai
7. J. Sneddon
8. M. Sirgy

Citations in the corpus

• Self-congruity theory in consumer behavior: A little history (2018, background): “…this construct is a strong predictor of brand choice (e.g. Ascher, 1985; Beerli et al., 2007; Ericksen & Sirgy, 1992; Hsieh & O’Leary, 1994; Hung & Petrick, 2011; Jackson, 1973; Klenosky, Charles, & Michael, 1993; Krishen & Sirgy, 2016; Pizam & Calantone, 1987; Sheldon & Mark, 1987; Sirgy et…”
• Understanding Potential and Repeat Visitors’ Travel Intentions: The Roles of Travel Motivations, Destination Image, and Visitor Image Congruity (2021, background): “Previous studies have also shown that visitor image congruity influences travel intentions (Hung and Petrick 2011a; Pratt and Sparks 2014; Usakli and Baloglu 2011).”
• Self-Congruity and Functional Congruity in Brand Loyalty (2015, background): “The higher the functional congruity, the more customers perceive the positive images of name-brand coffee shops (Hung & Petrick, 2011).”
• Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty (2019, background): “Hung and Petrick (2011, 2012)) similarly asserted that self-congruity and functional congruity positively affect cruising intentions of tourists. Su and Reynolds (2017) also discovered the greater influence of functional congruity than self-congruity on hotel guests’ brand attitude, which claims tha”
• Destination image and tourist loyalty: A meta-analysis (2014, methodology): “These measurements, termed as behavioral intention in Hung and Petrick (2011), were categorized into composite loyalty.”