Beyond ecolabels: what green marketing can learn from conventional marketing

By E. Rex, H. Baumann. 2007

646 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/aa83db0072bc614edf649dafd2e108da46128771

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In Management, Monitoring, Policy and Law

In Marketing

Citations in the corpus

Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior (2013, background): “While eco-labels can represent a major communication channel for informing consumers of green credentials (Rex & Baumann, 2007), many consumers lack adequate awareness of environmental accreditation schemes and eco-labels, especially in tourism (Puhakka & Siikamaki, 2012).”
Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation (2020, background): “marketing promotional tool [173] that can improve the sales and brand quality of a product, encourage manufacturers to comprise the environmental impact of their products, and create consumers who are more aware of environmental issues [174].”
A new model for testing green consumer behaviour (2019, background): “5 the total market (Rex and Baumann, 2007). This is an opportunity cost, given that labelling is effective in fostering positive attitudes in consumers (Cerri et al, 2018). In relation to energy, a significant part of society is unaware of the benefits of energy efficiency and energy preservation (a”
Eco-Premium or Eco-Penalty? Eco-Labels and Quality in the Organic Wine Market (2012, neutral): “This third-party certification lends credibility to the eco-labels (D’Souza, Taghian, Lamb, & Peretiatko, 2006; Leire & Thidell, 2005; Nilsson, Tunçer, & Thidell, 2004), but may result in eco-labels that do not meet the needs of consumers (de Boer, 2003; Rex & Baumann, 2007; Stern, 1999).”
Sustainability in the Food Sector: A Consumer Behaviour Perspective (2011, methodology): “In discussing possible barriers, I will draw on a classical hierarchy of effects model (figure 1; for similar approaches see Leire & Thidell, 2004; Rex & Baumann, 2007; Thøgersen, 2000, 2002).”
Customer Response to Carbon Labelling of Groceries (2011, background): “Recent reviews of food labelling suggest that consumers make relatively little use of nutrition information, particularly if the information is complicated (Cowburn and Stockley 2005; Grunert and Wills 2007; Rex and Baumann 2007).”