Sustainability in the Food Sector: A Consumer Behaviour Perspective

By K. Grunert. International Journal on Food System Dynamics, 2011

319 citations recorded by the source corpus.

Consumers have, through their food choices, a major role in bringing about more sustainable food production. However, this presupposes that differences in sustainability are communicated to consumers. Even if food products are eco-labelled and consumers are motivated to support sustainability, a number of potential barriers may prevent consumers from using the information to make sustainable choices. Six such barriers are discussed in this paper.

Subfields: Marketing, Plant Science

View Paper: https://www.semanticscholar.org/paper/4c6b484559f22cf109797a054a657f27b16749eb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. K. Grunert
2. E. V. Loo
3. Josephine Wills
4. Vincenzina Caputo
5. Wim Verbeke
6. R. Nayga
7. Han-Seok Seo
8. S. Hieke

In Plant Science

1. R. Nayga
2. Wim Verbeke
3. Vincenzina Caputo
4. E. V. Loo
5. K. Grunert
6. Han-Seok Seo
7. S. Hieke
8. Fraser McLeay

Citations in the corpus

• Sustainability Labels on Food Products: Consumer Motivation, Understanding and Use (2014, background): “However, when asked about the main barriers to purchase and use of sustainable products, perceived high price is among the top answers (for carbon labelling, Röös and Tjärnemo, 2011; for eco-labels in general, Grunert, 2011).”
• Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes (2015, background): “Following Grunert et al. (2014), sustainability concern was measured by asking how concerned participants were with 14 different aspects related to sustainability in the food sector.”