Susceptibility to global consumer culture: A three-dimensional scale

By Lianxi Zhou, Lefa Teng, Patrick Poon. 2008

104 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/aa2fa541ecc6198cc82df859ad9cd7becc7a8541

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Jan-Benedict E M Steenkamp
2. Adamantios Diamantopoulos
3. Xiaoling Guo
4. Marko Sarstedt
5. Martijn G. de Jong
6. Bert Weijters
7. Christian M. Ringle
8. Thomas Anning-Dorson

In Organizational Behavior and Human Resource Management

1. Jan-Benedict E M Steenkamp
2. Saif M. Mohammad
3. M. Carney

Citations in the corpus

• Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions (2019, methodology): “…or closely related constructs that might be regarded as proxies for AGCC (Bartsch, Riefler, and Diamantopoulos 2016), such as susceptibility to GCC (Zhou, Teng, and Poon 2008), global connectedness (Strizhakova and Coulter 2015), and identification with the global community (Westjohn et al. 2009).”