Talented people and strong brands: The contribution of human capital and brand equity to firm value

By Arnd Vomberg, Christian Homburg, Torsten Bornemann. 2015

214 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a9c040c22388efb53f18be4c44ef4401cb4cc7d9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Joseph T. Mahoney

In Organizational Behavior and Human Resource Management

1. Steven C. Michael
2. Clint Chadwick
3. Joseph T. Mahoney

In Sociology and Political Science

1. Clint Chadwick
2. Joseph T. Mahoney

Citations in the corpus

• Digital transformation: A multidisciplinary reflection and research agenda (2021, unknown): “Firms often do not realize that — apart from changing the functional role of IT department — the employees ’ digital skills in marketing and service operations also need to be upgraded to enhance value creation (e.g., Lemon & Verhoef, 2016; Vomberg, Homburg, & Bornemann, 2015).”
• Toward a More Comprehensive Model of Firms’ Human Capital Rents (2017, background): “For example, Vomberg, Homburg, and Bornemann (2015) recently examined complementarities between human capital and brand equity.”
• Human capital matters: Market valuation of firm investments in training and the role of complementary assets (2017, background): “Vomberg, Homburg, and Bornemann (2015) discussed extensively and corroborate empirically the simultaneous effect of human capital and differentiation on firm value, maintaining that employees working in organizations with strong differentiation are more motivated to use their human capital training…”