EXTENDING THE PSYCHOLOGICAL PROFILE OF MARKET MAVENISM
By Ronald E. Goldsmith, R. Clark, E. Goldsmith. 2006
117 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/a9a27a134a1210b58f8a088413df83dd0c055370
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Citations in the corpus
- Status Consumption and Price Sensitivity (2010, background): “In addition, in one empirical test, Goldsmith, Clark, and Goldsmith (2006) find that status consumption and global innovativeness (a willingness to try new things) are uncorrelated in a diverse sample of consumers.”
- Consumer innovativeness and its correlates: A propositional inventory for future research (2011, background): “Besides decomposing the construct, the literature uses a number of synonyms to label innate innovativeness: open-processing innovativeness (Joseph and Vyas, 1984), global innovativeness (Goldsmith et al., 2006) and dispositional innovativeness (Steenkamp and Gielens, 2003).”