Fashion retailing and the bottom line: The effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure

By R. Pentecost, Lynda Andrews. 2010

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Wearable technologies: The role of usefulness and visibility in smartwatch adoption (2016, background): “The correlations reported in this research (see Appendix A) do not show any significant effects for age and gender, although males are generally more technology (Chang et al., 2014; Huffman, Whetten, & Huffman, 2013) and females more fashion (Handa & Khare, 2013; Pentecost & Andrews, 2010) focused.”
A meta-analysis of consumer impulse buying (2014, background): “Retailers, armed with the knowledge that consumers frequently make impulse purchases, are interested in the impulse buying phenomenon because they hope to appeal to consumers’ impulsive tendencies (e.g., Clover, 1950; Kacen et al., 2012; Pentecost and Andrews, 2010; Puri, 1996).”