THE AUTOMATIC COUNTRY-OF-ORIGIN EFFECTS ON BRAND JUDGMENTS

By Scott S. Liu, Keith F. Johnson. 2005

209 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a52b3d8b500030b4f42b2ae91ab7ef22a234b806

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Vasileios Davvetas
2. G. Halkias
3. Adamantios Diamantopoulos
4. Jin Kyun Lee
5. Wei‐Na Lee
6. L. Lockshin
7. Richard Lee
8. S. Samiee

In Social Psychology

1. Vasileios Davvetas
2. G. Halkias
3. Adamantios Diamantopoulos
4. Jin Kyun Lee
5. Wei‐Na Lee
6. L. Lockshin
7. Richard Lee
8. Steve Goodman

In Sociology and Political Science

1. Vasileios Davvetas
2. G. Halkias
3. Adamantios Diamantopoulos
4. Jin Kyun Lee
5. Wei‐Na Lee
6. L. Lockshin
7. Richard Lee
8. J. Lee

Citations in the corpus

• Reverse Country-of-Origin Effects of Product Perceptions on Destination Image (2012, methodology): “In an experiment on COI, Liu and Johnson (2005) showed that deliberately exposing experimental participants to a product’s origin country led them to form country-specific beliefs about the product.”
• Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge (2009, background): “In general, findings from these studies have suggested that consumers tend to unfairly evaluate products from developing countries because of stereotypical judgments (Brodowsky, Tan, and Meilich, 2004; Liu and Johnson, 2005).”
• The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference (2016, background): “Similarly, cues linking the brand to a particular country can help transfer any favorable association from the country to the brand (Herz & Diamantopoulos, 2013; Liu & Johnson, 2005).”