Colour and product choice: a study of gender roles

By D. Funk, Nelson Oly Ndubisi. 2006

105 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/a4ad2db9a02e60514137b751e7651ca558185a27

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. A. Elliot
2. Markus A. Maier

In Social Psychology

1. Markus A. Maier
2. A. Elliot
3. Reinhard Pekrun
4. Kou Murayama
5. Corwin Senko
6. Thomas Goetz
7. M. Bong
8. Maarten Vansteenkiste

Citations in the corpus

• Color psychology: effects of perceiving color on psychological functioning in humans. (2014, background): “…caution against making broad, global statements about color in the area of consumer behavior because consumer attitudes and behaviors are presumed to be influenced by context-free color preferences that vary by country, race, sex, and age (Aslam 2006, Chebat & Morrin 2007, Funk & Ndubisi 2006).”