Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products—evidence from Vietnam

By T. D. Nguyen, T. Nguyen, N. Barrett. 2008

168 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/a3372facb3c02ec8147e6b4a57cd55e79a129a9f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ha Nam Khanh Giao
2. Bui Nhat Vuong

In Organizational Behavior and Human Resource Management

1. Ha Nam Khanh Giao
2. Bui Nhat Vuong

In Social Psychology

1. Ha Nam Khanh Giao
2. Bui Nhat Vuong

Citations in the corpus

• The Impact of Perceived Brand Globalness on Consumers’ Purchase Intention and the Moderating Role of Consumer Ethnocentrism: An Evidence from Vietnam (2020, background): “However, estimating product quality is not a simple task (Nguyen, Nguyen, and Barrett 2008).”