Opportunity platforms and safety nets: Corporate citizenship and reputational risk

By C. Fombrun, Naomi A. Gardberg, Michael L. Barnett. Social Science Research Network, 2024

527 citations recorded by the source corpus.

It is argued that no simple correlation can be established between corporate social performance and corporate financial performance. The activities that generate CSP do not directly impact the company's financial performance, but instead affect the bottom line via its stock of reputational capital - the financial value of its intangible assets. It is suggested that corporate citizenship programs can be designed to help companies address reputational threats and opportunities to achieve reputational gains while mitigating reputational losses.

Subfields: Accounting, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/a31fc8c4fe31624fdddd518d0599df7b448a4b44

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Citations in the corpus

Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises? (2017, background): “Stakeholder theory further supports the contention that, greater sustainability expenses help a firm creates social legitimacy, thus boosting a firm’s reputation assets (Fombrun et al., 2000).”
Mitigating global supply chain risks through corporate social responsibility (2013, background): “…as a way of enhancing their reputation (Fombrun 2001, 2005), preempting legal sanctions (Parker 2002), responding to NGO action (Spar and La Mure 2003), managing their risk (Fombrun, Gardberg, and Barnett 2000; Husted 2005), and generating customer loyalty (Bhattacharya and Sen 2001, 2004).”
Social responsibility in Spain (2008, background): “to establish the short-term effect of CSR practices on income-related figures, taking as a reference some basic profitability factors such as sales and productivity (Porter and van der Linde, 1995; Fombrun et al., 2000);”
The Business Case for Corporate Social Responsibility (2018, background): “Freeman’s (1984) initial definition of a stakeholder as “any group or individual who can affect or is affected by the achievement of the firm’s objectives” ruled little out (p. 46), as mostly anyone or anything has the potential to affect or be affected by any firm by at least some stretch of the im”