Using normative social influence to promote conservation among hotel guests

By Wesley Schultz, Azar M. Khazian, Adam C. Zaleski. 2008

399 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a26163ca0064648abb0378d8dc7e13f900b94627

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In Management, Monitoring, Policy and Law

In Marketing

In Sociology and Political Science

Citations in the corpus

Changing everyday health behaviors through descriptive norm manipulations (2011, background): “Behaviors examined in these studies include household energy conservation (Schultz, Nolan, Cialdini, Goldstein, & Griskevicius, 2007 ), littering in public settings (Cialdini et al, 1990 ), reusing hotel towels (Schultz, Khazian, & Zaleski, 2008 ), and making healthy food choices (Burger et al, ”
The extended Value-Belief-Norm theory predicts committed action for nature and biodiversity in Europe (2020, background): “More in general, injunctive social norm has to do with the belief about what is the proper action to perform in a given situation, whereas descriptive social norm concerns the belief about how most individuals actually behave in a given situation (Cialdini et al., 1991; Schultz et al., 2008).”
Persuasive Normative Messages: The Influence of Injunctive and Personal Norms on Using Free Plastic Bags (2013, background): “One way to increase the saliency of norms is by persuasive normative messages [24].”
Personalized Normative Feedback and the Moderating Role of Personal Norms (2016, background): “Similarly, studies in the environmental behavior domain have shown that perceptions of both high group involvement in (descriptive norm) and high group approval of (injunctive norm) engagement in conservation behaviors produces the highest rates of actual participant conservation behavior (Göckeritz”
Commitment and Behavior Change: Evidence from the Field (2013, background): “A second tactic demonstrates that signs referencing social norms positively influence guest behavior (Goldstein et al. 2007, 2008; Schultz, Khazian, and Zaleski 2008).”
Predicting the revisit intention of volunteer tourists using the merged model between the theory of planned behavior and norm activation model (2020, result): “These findings are also consistent with previous studies that highlighted the importance of subjective norm or social norm in pro-social behavior (Schultz et al., 2008).”