Personalized Normative Feedback and the Moderating Role of Personal Norms

By P. W. Schultz, Alyssa Messina, Giuseppe Tronu, Eleutério, F. Limas, Rupanwita Gupta, M. Estrada. 2016

223 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Using Social Norms to Change Behavior and Increase Sustainability in the Real World: A Systematic Review of the Literature (2019, background): “For example, Schultz and colleagues [15,18] used door hangers and letters delivered at home to try to increase recycling and reduce water consumption in households, Lapinski and colleagues [24] used posters in toilets to increase handwashing behaviors, and Payne and colleagues [22] used signs in sho”
Listen to others or yourself? The role of personal norms on the effectiveness of social norm interventions to change pro-environmental behavior (2021, background): “Second, the two studies described above included either cross-sectional (G ¨ ockeritz et al., 2010) or field-experimental data (Schultz et al., 2016).”