Explicit and Implicit Catalysts of Consumer Resistance: The Effects of Animosity, Cultural Salience and Country-of-Origin on Subsequent Choice

By D. Russell, Cristel A. Russell. 2006

132 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/a1f6d59430c95679b8f7f646dd616637bf99f3dc

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1. Piyush Sharma
2. M. Gunkel
3. Zhou Jiang

Citations in the corpus

• Measuring personal cultural orientations: scale development and validation (2010, background): “Specifically, IND, INT, POW, RSK, AMB, MAS, and PRU influence the evaluation and intentions for the imported brand, as predicted by prior research in this area (Gürhan-Canli and Maheswaran 2000; Knight and Calantone 2000; Lee et al. 2007; Russell and Russell 2006; Yoo and Donthu 2005).”
• Exploring the animosity domain and the role of affect in a cross-national context (2012, unknown): “The strained relationship between the U.S. and France (Amine, 2008; Russell & Russell, 2006) is considered stable though the conflict was exacerbated due to more recent situational events following September 11, 2001.”