Wowing the millennials: creating brand equity in the wine industry

By L. Nowak, Liz Thach, J. Olsen. 2006

250 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/2efb1d4b2f02fcacadb47140918d167871393aa4