Entry into Platform-Based Markets

By Feng Zhu, Marco Iansiti. 2012

577 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/a0ff427a1b832ae3617ae8d95e71d34082ab850b

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Citations in the corpus

Unpaid Crowd Complementors: The Platform Network Effect Mirage (2015, unknown): “…computing (Nair et al., 2004), and videogame consoles (Schilling, 2002; Shankar and Bayus, 2003; Venkatraman and Lee, 2004; Clements and Ohashi, 2005; Corts and Lederman, 2009; Zhu and Iansiti, 2011). the implications for network effects of a different set of motivations for unpaid complementors.”
Sustaining Superior Performance in Business Ecosystems: Evidence from Application Software Developers in the iOS and Android Smartphone Ecosystems (2017, background): “Scholars studying this phenomenon have explored how platform firms compete and manage their interdependence with complementors (e.g., Schilling, 2002; Gawer and Henderson, 2007; Boudreau, 2010; Eisenmann et al., 2011; Zhu and Iansiti, 2012).”
Explaining the internationalization of ibusiness firms (2015, background): “Yet in certain circumstances entry into such markets might be successful (Zhu & Iansiti, 2012).”
Understanding platform business models: A mixed methods study of marketplaces (2017, unknown): “…including pricing (Hagiu, 2009), openness (Boudreau, 2010; Gawer, 2015; Casadesus-Masanell & Hałaburda, 2014; Boudreau, 2007), complementor acquisition (Kim et al., 2016; Boudreau & Jeppesen, 2015), and competitive strategies (Hagiu, 2014; Parker & van Alstyne, 2015; Zhu & Iansiti, 2012).”
Global platforms and ecosystems: Implications for international business theories (2019, background): “For example, recent empirical work in the area of platforms and ecosystems (e.g., Parker & Van Alstyne, 2018; Zhu & Iansiti, 2012; Zhu & Liu, 2016) offers several avenues to operationalize DPE constructs such as platform openness, modularity, and network effects that could be usefully employed in…”
Platform Competition: A Systematic and Interdisciplinary Review of the Literature (2020, unknown): “…various aspects of platform competition, including the drivers of network effects (e.g., Brynjolfsson & Kemerer, 1996; Gupta, Jain, & Sawhney, 1999; Zhu & Iansiti, 2012); pricing strategies for multisided platforms (e.g., Hagiu, 2006; Parker & Van Alstyne, 2005; Rochet & Tirole, 2003); the…”
Platform Ecosystems: How Developers Invert the Firm (2017, unknown): “Zhu and Iansiti (2012) show how a platform entrant can overcome an incumbent based on the strength of developers’ indirect network effects.”
Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models (2013, unknown): “Finally, the paper is related to the literature on platforms and multisided markets (e.g., Rochet and Tirole, 2003; Caillaud and Jullien, 2003; Armstrong, 2006; Hagiu, 2009; Casadesus-Masanell and Ruiz-Aliseda, 2009; Boudreau and Jeppesen, 2011; Seamans and Zhu, 2012; Zhu and Iansiti, 2012).”
Crowdfunding: Tapping the Right Crowd (2014, background): “(2006, 2011) and Zhu and Iansiti (2012) in the strategic management literature; see also Belleflamme and Peitz (2010, Chapter 22) for a textbook treatment of the industrial organization aspects.”
Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers (2014, background): “On one hand, the number of voices warning of traditional media’s demise has increased over the years, given the growing popularity of online media.”