Why do people use food delivery apps (FDA)? A uses and gratification theory perspective

By Arghya Ray, Amandeep Dhir, P. Bala, Puneet Kaur. Journal of Retailing and Consumer Services, 2019

518 citations recorded by the source corpus.

Abstract Recently, scholars have attempted to understand consumer behavior related to the use of food delivery apps (FDAs). However, the various motives behind the usage of different FDAs have not been addressed. The current study worked to fill this gap by developing a psychometrically valid and reliable instrument that measures different uses and gratifications (U&G) behind the use of FDAs. Additionally, the association between different U&Gs and intentions to use FDAs were investigated. This study utilized a mixed-method research approach consisting of open-ended essays (qualitative) with 125 FDA users and an online cross-sectional survey with 395 FDA users. The study applied U&G theory and found eight main gratifications behind the use of FDA, namely, convenience, societal pressure, customer experience, delivery experience, search of restaurants, quality control, listing, and ease-of-use. The results suggest that customer experience, search of restaurants, ease-of-use and listing were the significant antecedents of intentions to use FDAs. The study concludes with various implications and recommendations for future research on FDAs.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a052da846715740ad98cd473a989f0b05e17b9cf

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In Information Systems and Management

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

What factors determining customer continuingly using food delivery apps during 2019 novel coronavirus pandemic period? (2020, unknown): “Moreover, easiness and quality of service, convenience, social influence and satisfaction are also considerable antecedents of intention to adopt FDAs (Yeo et al., 2017; Cho et al., 2019; Correa et al., 2019; Ray et al., 2019; Roh and Park, 2019).”
Consumer Adoption of Online Food Delivery Ordering (OFDO) Services in Pakistan: The Impact of the COVID-19 Pandemic Situation (2020, background): “Furthermore, previous studies only examined consumer intentions towards OFDO services [11,14,18,21,22].”
Managing the effectiveness of e-commerce platforms in a pandemic (2020, unknown): “In addition, UGT enables managers to identify the reasons behind consumer choice and product and service ratings (Ray et al., 2019).”
Revisiting food delivery apps during COVID-19 pandemic? Investigating the role of emotions (2021, background): “FDAs refer to app-based services which enable consumers to order food online and get it delivered to their doorsteps (Ray et al., 2019; Wang et al., 2019).”