Consumer's decision to shop online: The moderating role of positive informational social influence

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The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis (2019, unknown): “Several studies have investigated the relationship between existing eWOM and its impact on intention to buy (Bhandari and Rodgers 2017; Jalilvand and Samiei 2012b; Lee 2011; Netto et al. 2016; Saleem and Ellahi 2017; Torlak et al. 2014; Vermeulen and Seegers 2009).”
A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior (2017, background): “These tools are signiﬁcantly changing everyday life and the relationship between customers and businesses (Lee et al., 2011).”
Social Support, Source Credibility, Social Influence, and Impulsive Purchase Behavior in Social Commerce (2019, background): “Informational social influence is especially important when a consumer is faced with difficulties or simply lacks interest in making the decision alone [50].”
Digital content marketing as a catalyst for e-WOM in food tourism (2020, background): “Previously, some scholars have demonstrated that within social networks, informational impact is the process in which consumers determine their successful experiences when using specific products (Lee et al., 2011).”