Services, industry evolution, and the competitive strategies of product firms

By Michael A. Cusumano, Steven J. Kahl, Fernando F. Suarez. 2015

494 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/9fe27ea23113cc4aadea0d52f1518dc0b74ac9f6

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Citations in the corpus

Working Paper (2015, background): “1 Of course, the shift toward services has important consequences for rms; it a ects their business models and how they approach consumers (Oliva and Kallenberg, 2003; Reinartz and Ulaga, 2008; Cusumano et al., 2015).”
Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms (2020, unknown): “Cusumano, Kahl, and Suarez (2015) found that serviti-zation models, including software as a service sold in lieu of software products and data processing services sold instead of hardware, were beneficial when customers in the computer industry were liquidity-strained and perceived uncertainty and…”
Product-service innovation and performance: the role of collaborative partnerships and R&D intensity (2019, unknown): “Industrial R&D intensity and product innovation outcomes Cusumano et al. (2015) examine types of services provided by manufacturers during a product lifecycle.”
Servitization, digitization and supply chain interdependency (2017, background): “First, digital services often substitute (or cannibalize) traditional products (Greenstein, 2010), which is challenging in terms of business model implementation (Cusumano et al., 2015).”
Should everybody be in services? The effect of servitization on manufacturing firm performance (2017, unknown): “Of course, the shift toward services has important consequences for rms; it a ects their business models and how they approach consumers (Oliva and Kallenberg, 2003; Reinartz and Ulaga, 2008; Cusumano et al., 2015). This shift also provides a way to restore manufacturers' competitiveness in both loc”
Territorial servitization: Exploring the virtuous circle connecting knowledge-intensive services and new manufacturing businesses (2017, background): “Manufacturing businesses have a growing demand for knowledge-based services (Cusumano et al., 2015).”
When and why do customer solutions pay off in business markets? (2017, unknown): “other services), rather than whether to offer (more) services (Cusumano et al. 2015; Lilien 2016).”
Service Growth in Product Firms: Past, Present, and Future (2017, background): “Many empirical studies, however, leave out the role of services in the early stages of the industry or product lifecycle (Cusumano et al., 2015).”
Framing the servitization transformation process: A model to understand and facilitate the servitization journey (2020, background): “Advanced services are complex value propositions whereby the manufacturer focuses on providing performance outcomes to customers, and can be thought of as substituting services (Cusumano et al., 2015) that replace the purchase of the product (Paiola et al.”
Only the Brave: Product Innovation, Service Business Model Innovation, and Their Impact on Performance (2016, background): “…model innovation is the product of a servitization strategy, where a manufacturing firm with a product business model expands its offering into services related to its products and, as a result, shifts from the ‘product-only’ business model to the ‘service-oriented’ model (Cusumano et al. 2014).”