Place branding: Evolution, meaning and implications

By N. Papadopoulos. 2004

385 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9f8d6c15a219a4d91f2b146beb8aba36227d47f9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Sociology and Political Science

Citations in the corpus

Critical Success Factors in Destination Marketing (2008, background): “Clearly, place marketing is not only limited to increasing tourist arrivals but also plays an important role in regional / urban development, country positioning in international relations and economic development ( Deffner and Metaxas, 2005 ; Papadopoulos, 2004 ).”
Tourism satisfaction effect on general country image, destination image, and post-visit intentions (2015, background): “…the effects of country image on buyers’ behavior toward products associated with various origins (Bertoli and Resciniti, 2013; Bilkey and Nes, 1982; Papadopoulos, 2004; Roth and Diamantopoulos, 2009a) and tourism destination image (TDI), which refers to the ‘perceptions held by potential…”
Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study (2008, background): “This is especially important in an international context, where the COO of a brand can enhance or diminish the core essence of a brand (Pappu/Quester/Cooksey 2006), and should therefore be taken into account when deciding on international branding strategies (Papadopoulos 2004).”
Does Place Matter When Shopping Online? Perceptions of Similarity and Familiarity as Indicators of Psychological Distance (2009, neutral): “In addition, sociologists and anthropologists show that the culture of place, the influence of local social patterns, and interpretation of what places mean are more robust than ever before (Anholt 2007; Griswold and Wright 2004; Papadopoulos 2004).”
Advancing the country image construct (2009, background): “Insights onwhichoutcomes could be included in the study are readily available from related fields such as the literature ondestination image (seeMossberg andKleppe, 2005 for a review) or country branding (e.g., Kotler and Gertner, 2002; O'Shaughnessy and O'Shaughnessy, 2000; Papadopoulos, 2004).”
Food and Gastronomy for Sustainable Place Development: A Multidisciplinary Analysis of Different Theoretical Approaches (2017, background): “Country-of-Origin (COO) and Product-Country-Image (PCI) refer to “the image of the country (or place) with which a product is associated by sellers and/or buyers” [56] (p.”
An Integrative Model of Place Image (2011, background): “…portraying a country’s “advanced, developed” image, while tourism ones tend to focus more on such characteristics as a country’s “pristine nature” or cultural uniqueness, with the two types of images often conflicting (e.g., Papadopoulos 2004) and with neither being used to reinforce the other.”