When Visual Product Features Speak the Same Language: Effects of Shape-Typeface Congruence on Brand Perception and Price Expectations*

By T.J.L. (Thomas) van Rompay, Ad Th. H. Pruyn. 2011

171 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/9f7338888e9aab582290d82ba4cd3f074b49cc75

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Huiling Huang
2. Stephanie Q. Liu

In Marketing

1. Huiling Huang
2. Stephanie Q. Liu

In Social Psychology

1. Huiling Huang
2. Stephanie Q. Liu

Citations in the corpus

• “Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing? (2020, background): “) can enhance consumers’ brand trust (Shaikh, 2007; Rompay and Pruyn, 2011).”